| Mail-Call-Mail - The Right Way to Use Both Marketing Tools Posted: 09 Feb 2010 08:05 PM PST Forget the bulk mail program. Too expensive and typically yields inadequate results. Same with inserted fliers, coupon book, handouts, door tags, it's all old school.  |
| Business Lead Generation - Top 10 Superbowl Ads and Why They Work (Or Not) Posted: 09 Feb 2010 02:58 PM PST Hyundai - The big message here was that you can own one for under $20,000. The problem is, virtually no one buys a car outright. People finance cars and make monthly payments on them, and they think in terms of these monthly payments.  |
| Stand Out From the Competition With Your Next Trade Show Display Posted: 09 Feb 2010 02:30 PM PST With all of the competition these days, it is critical to have ways for your company to stand out amongst all of the other companies that are competing for the same dollar. One of the best tried and true ways to make money is to get other companies to sell your products. There are basically two ways to do this including going around to individual companies and visiting all of them or attend a trade show where all of the companies come to one place because they are interested in possible selling some of your products.  |
| Creating Informative Trade Show Displays Posted: 09 Feb 2010 02:03 PM PST My boss and I attended a trade show lately. We manufacturer a line of paints that many people use when they are restoring their cars or if they just want to protect their every day car. Before we went to the show, we did some research on displays because we wanted to have maximum impact at this show. We are in need of some resellers of our products and this show was how we expected to generate lots of interest in selling our products.  |
| The Dreaded Cold Call - Warm Up to it, it Works Posted: 09 Feb 2010 01:38 PM PST It is always considered the worst part of sales, for all but the definitive pro, who understands the enormous power of such a strategy. It is the lifeblood of any non-branded, under advertised product or service business. Without a brand or an ad program to drive business to you, there is no magnet, no incoming pursuit, thus, no marketing and no growth; just a few, new sales.  |
| Getting Noticed at Your Next Trade Show Posted: 09 Feb 2010 12:13 PM PST Going to a trade show is a great way to earn extra money when a person is retired. By selling antiques at a trade show a person can make a large amount of money in very little time. The best way for a person to get their antiques sold is to get as many people as possible to visit their booth as possible.  |
| Marketing Your Products With Trade Show Displays Posted: 09 Feb 2010 11:50 AM PST In this ever increasing and difficult market that we live in it can be hard to market your product cost effectively. Obviously there are unlimited ways to advertise your products but a great way is to get out amongst the people and visit and talk with perspective buyers. You can go door to door, make cold calls but one of the best ways is get into a trade show.  |
| Eye Catching Trade Show Displays Draw More Attention Posted: 09 Feb 2010 11:47 AM PST When you go to trade shows today, you are usually going to see exhibits that range from plain and uninspiring all the way to visually eye popping and beautifully constructed. The best types of trade show displays are those that have a professional appearance, that have impressive graphics, and that very clearly showcase the company and its products or services.  |
| Using Trade Show Displays As Effective Advertising Materials Posted: 09 Feb 2010 11:41 AM PST When most companies make the decision to attend trade shows, they are making an investment in their company and in the future of their company. This is the ideal environment for promotion of company products because there is something that is nearly priceless at trade shows: Your target demographic.  |
| Customer Birthday Campaign Posted: 09 Feb 2010 06:36 AM PST Fellow direct sellers! You are collecting your customer's birthdays, right? You are sending them cards each year, right? You do have a system for making sure you send the cards on time, right?  |
| Direct Marketing - Your Customers Are Just Not That Into You Posted: 09 Feb 2010 04:47 AM PST So why are your customers just not that into you? Unfortunately, had you known that you had committed any cardinal sins with your direct mail campaign, you may have chosen a different strategy.  |
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