Marketing Direct

Marketing Direct

The Secret to Getting Every Word of Your Sales Letter Read

Posted: 27 Jan 2012 02:37 PM PST

If you own and operate any kind of business, then one of the best (and fastest) ways to add new customers is to mail a hard-hitting sales letter that gets opened... read... and responded to. But how do you do that? In this article, I'll show you one little-known way to get your entire sales letter read.

Attracting Clients to Your New Business

Posted: 27 Jan 2012 01:29 PM PST

What is one key similarity between a recently-launched business and the one that has been operating for a few years or longer? Regardless of their operational age, all businesses rely on a continuous supply of customers to purchase company's product or service. Business owners who have been operating for a longer period of time have learned that it is not easy to get a steady supply of new and repeat clients to keep sales at a profitable level.

How to Rack Up Those Orders From Your Printed Catalog - Part 2

Posted: 27 Jan 2012 12:15 PM PST

In Part 1 of this series we looked at how using a letter, giving away a free sample and providing useful tips and information will boost the selling potential of your catalog. There are some other killer tactics you can employ if you really want to rack up those orders from your printed catalog. Always speak to your color catalog printing company when you're thinking about taking a new approach to marketing. Use their knowledge and expertise to guide you, and don't be afraid to try something new.

3 Ways to Improve Your Business Card Designs

Posted: 27 Jan 2012 11:33 AM PST

Although business cards have been around for a long time, they continue to be considered as one of the most effective tools that you can use to market your business. Using business cards offer a cheap way to introduce your business to your target market. Compared to other marketing tools that are available today, choosing to give out business cards can save you a ton of money while still being able to effectively inform your target audience about your company and the products and services that you have.

3 Ways to Improve Your Postcard Designs

Posted: 27 Jan 2012 11:32 AM PST

One of the best and most cost-effective marketing tools you can use today would be direct mail postcards or marketing postcards. However, once you decide to make use of postcards as a part of your business marketing strategy, you should make sure that they would have a design that can properly represent your company and effectively advertise and promote the products and services you have. Read on to learn more about three ways on how you can improve the design of the marketing postcards you would be using.

3 Ways to Improve Your Brochure Designs

Posted: 27 Jan 2012 11:29 AM PST

These days, the competition in any industry can be brutal, which is why businesses should make sure that they are able to make use of various marketing tools so that they can effectively reach their target market or target audience. By utilizing a wide range of marketing tools, a business or a company would not only be able to establish their reputation but also introduce the products or services that they are offering and convey the message that they have for their customer base.